In the selling on the Amazon we have often comes to a Word ” Is there is a Buy box on the Products ? Or our products don’t have a Buy box .
What is the Buy Box Means ?
The Amazon Buy Box refers to the section on a product detail page where customers make a purchase. It is the box located on the right-hand side of the listing where customers can directly add items to their shopping carts. The Buy Box includes the price, shipping details, seller and fulfillment method, and “Add to Cart” and “Buy Now” buttons.
Why is the Buy Box important for Amazon sellers?
The Buy Box is crucial for sellers on Amazon because it significantly affects sales. The majority of purchases on Amazon are made through the Buy Box rather than other purchasing options on the page.
1. Owning the Buy Box increases your chances of making a sale.
Nearly all Amazon purchases are made through the Buy Box, as it is the first ‘call to action’ shoppers see.
However, even though the Buy Box gives information on who is selling and fulfilling the product, it’s unlikely that these factor into a customer’s decision to buy.
The convenience of the Buy Box’s placement is often enough to generate a sale.
2. If you own the Buy Box, you can create Amazon PPC ads.
Amazon PPC (pay-per-click) allows sellers to bid on prices of clicks for certain keywords, and sellers who control the Buy Box can create sponsored listings for the product through Amazon PPC.
But, if you do not own the Buy Box — even if it is on your own listing — you can’t create ads for the product.
However, not all sellers have access to the Buy Box. Amazon’s algorithm determines which seller’s offer appears in the Buy Box based on various factors such as price, shipping options, seller performance metrics, and inventory availability.
Sellers with competitive prices, high seller ratings, and fast shipping times are more likely to win the Buy Box for a particular product.
How to become eligible for the Amazon Buy Box
To become eligible for the Buybox one must having a professional selling account on Amazon.
- Account Health Will be in Good conditions .
- Price are compatible to the Marketplaces.
How do I know if my products are eligible for the Buy Box?
You can check if you are the Featured Offer by visiting the product detail page of your ASIN. The Featured Offer is an offer for new products that we display on a product detail page. It has an Add to Cart button that customers can use to add items to their shopping carts. When one of your products appears in this way on a product page, you are the Featured Offer. If your Brand/Seller name shows up in the “Other Sellers” section of the detail page, you are not the Featured Offer.
How to win the Buy Box on Amazon
Even if you meet the minimum requirements for Buy Box eligibility, you still may not “win” or “control” the Buy Box right away — especially if there are other sellers on the same listing.
And though Amazon doesn’t explicitly state the factors its algorithm considers when assigning the Buy Box to sellers, these are the suspected considerations in order of importance:
1. Product condition
If you are selling used products, such as books, Amazon will typically display the offer that is in better condition. For example, Like New vs. Poor. If there are both new and used offers on a listing, they’ll typically have a separate Buy Box.
2. Offer competitive pricing
Amazon equates low prices with happy customers. If your offer is the lowest price, you increase your chances of winning the Buy Box. It’s worth noting that often the Buy Box price is the lowest possible price for a given product. Sellers can use a or manually reprice their products to have a better chance of winning the Buy Box.
3. List as a Prime seller
Although a non-Prime seller can qualify to win the Buy Box, Amazon gives priority to its Prime sellers. Sellers who use Fulfillment by Amazon (FBA) automatically qualify for Prime, though merchants who fulfill their own products
4. Keep strong inventory levels
If you offer a product but are low in stock, your sales may not reach certain customers in time. Therefore, Amazon may give the Buy Box to sellers with a large inventory.
5. Maintain positive seller feedback and account metrics
Although it isn’t entirely clear how Amazon’s algorithm weighs seller feedback when awarding its Buy Box, it is assumed that sellers with poor performance metrics have less of a chance of winning the Buy Box than those with positive metrics. Make sure to respond to customers in a timely manner and ship products on time if you fulfill via FBA
Does every product on Amazon have a Buy Box?
No. While most products a shopper sees on Amazon will have a Buy Box, there are a few instances in which a product listing may have a suppressed Buy Box.
For example, if the only seller (or sellers) offering a product on Amazon does not qualify for the Buy Box, the Buy Box will not appear.
Also, the Buy Box may not appear if all of the sellers on the listing have listed their versions of the product at a price that is much higher (or lower) than the average sales price for the product.
Does Amazon always win the Buy Box?
What if Amazon is on a listing with other sellers? Do they always win the Buy Box? Usually, yes.
But this is not because they’ve given themselves an unfair advantage. Often, Amazon will offer its own products at the lowest possible prices, thus, winning the Buy Box by the same rules as every other seller.
In the rare instances where Amazon doesn’t offer the lowest possible price, they, too, may lose the Buy Box.
Ways to lose the Buy Box on Amazon
While it’s important to understand what it takes to win the Buy Box, it’s also important to understand that you can lose the Buy Box, too.
There are a few ways this can happen.
1. Another seller joins your listing
If another seller joins your listing and lists the product at a lower price, they can win the Buy Box.
In some cases, this is referred to as especially if the listing was a private label product of your own creation. By setting their price lower than yours, Amazon’s algorithm awards the new seller the Buy Box.
2. Your price is too high or too low
If your price is too high or too low in comparison to the average price, you might lose the Buy Box, even if you’re the only seller on the listing.
This prevents sellers from offering their product at a significantly reduced starting price in order to garner early sales and reviews, and then increasing the price once the product gains visibility.
Tip: If you plan to launch a product at a lower price than what you anticipate selling it at in the future, consider using Amazon’s coupons and promotions to reduce the price for the consumer instead of manually adjusting the product price. This will protect you from losing your own Buy Box.
3. Your account health takes a dip
Finally, if your Account Health falls below certain thresholds, Amazon may also remove your Buy Box privileges.
Furthermore, if your seller privileges are suspended or one of your ASINs is suppressed, you will lose the Buy Box.